Build a 720-Degree View of Customers
Insurers must start with a single view of the customer -- which only about a quarter now have -- but then build a fully 720-degree view of each individual. ||It’s a sad day when your local water utility or parking enforcement offers a better mobile or online customer experience than your auto or life insurer. Customers cannot easily quit their local utility or government. They can readily switch their insurance carrier -- and customer defection now exceeds 10% (according to J.D. Powers & Associates), awakening CEOs and investors to the need for substantive change. Consumer markets have changed dramatically. PRNewswire reported in December that 89% of consumers prefer online to in-store shopping.
360° customer view
Why a 360-degree customer view is critical for your customers and your operations
Complete Guide to Creating a 360-Degree View of Your Customers - Ruler Analytics
Get 360-Degree Customer View with SalezShark
SAP Integration Suite Feature
Creating a 360-Degree Customer View with Retail Data Management
How brands can achieve a 720° view of their customers - DecisionMarketing
Build a 720-Degree View of Customers
What is 360-degree feedback? Do startups use it? - Quora
