Why Patrón Sold To Bacardi For $5.1 Billion Dollars – Texas Monthly

And why the company, started by Austin billionaire John Paul DeJoria might have been worth even more.

Bacardi acquires iconic tequila brand Patrón for $5.1bn - FoodBev Media

Mark Cuban among 4 Dallas-Fort Worth tycoons inducted into Texas Business Hall of Fame - CultureMap Dallas

Bacardi Acquires Patrón Tequila for $5.1 Billion – Will Become No. 1 Super-Premium Spirit Brand in U.S. - Distillery Trail

Ten of the biggest spirits acquisitions - The Spirits Business

Speaking of Grapes and Grains

Bacardi Buys Patrón Tequila In $5.1 Billion Deal

📰 Beverage: May 2023 Interesting Reads - by Dai Truong

Ten of the biggest spirits acquisitions - The Spirits Business

Bacardi buys Patrón for $5 billion

Running Blog : Daily Updates Of The Spirits Industry