How a Brand Makeover Set the Stage for Barbie's Blockbuster - WSJ

Mattel Inc. went back to the brand’s origins to reconnect with parents and kids

Margot Robbie's Barbie and the Doll's Surprising (Feminist

Longview businesses to hold Barbie scavenger hunt, party

Barbie Film Sparks Worry Among Cosmetic Doctors About Extreme

Branding News - CMO Today - WSJ

Barbie' Review: Beyond Her Ken - WSJ

Mattel grabs rights to Disney Princess, 'Frozen' from Hasbro

New fashion dolls prompt questions about 'message

The Race Is On to Be This Holiday's Hottest Doll—and Billions Are

Barbie' movie's marketing blitz helped it dominate the box office

The 'Barbie' Marketing Strategy: Let's Go Party - WSJ

Will Disney's 'Frozen' Book Series Keep the Blockbuster Franchise

Watch: 'Barbie' dolls are back in business after movie revives

Sophia Kerr - News - IMDb

Barbenheimer' Is Here: Moviegoers Turn Out for 'Barbie' and