How Michael Jordan's sneakers became a cultural phenomenon

Sneakers generated $70B last year. Black retailers saw little of that.

Michael Jordan's 'Last Dance' Sneakers Sell For A World Record

How sneakers came to be cultural currency

Million-Dollar Qs: Why Is Sneaker Culture A Billion-Dollar Industry?

Change the Game: How the Air Jordan I Transformed Sneaker Culture

How the Jordan 1 Shoes Became the Iconic Footwear of Its Time.pdf

From Sneakers to Sagas: How #Nike Revolutionised Storytelling with

Michael Jordan's 'Last Dance' shoes net $2.23M at auction

How Michael Jordan's sneakers became a cultural phenomenon - npec

Air Jordan: A Cultural Phenomenon – Exploring Success and