Air India rebranding: New logo 'The Vista' comes in, Maharaja to stay, ET TravelWorld
Air India Rebranding: The new logo symbol, called
The new logo symbol, called 'The Vista', is inspired by the peak of the gold window frame, representing the airline's progressive and confident outlook for the future. The updated aircraft livery features a colour palette of deep red, aubergine, gold highlights, and a chakra-inspired pattern. Travellers will begin to see the new logo throughout their journey starting December 2023, when Air India receives its first A350 aircraft.
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