Why do tissues in cubed boxes cost more than tissues in horizontal boxes? - Marketplace

You get fewer tissues in a cubed box than a horizontal one, despite similar prices.

Kleenex Expressions Ultra Soft Facial Tissues, 8 Flat

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Why do tissues in cubed boxes cost more than tissues in horizontal

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Kleenex Ultra Soft Facial Tissues, 4 Cube Boxes, 75 White Tissues

Wood Tissue Box

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Kleenex Ultra Slim Wallet Facial Tissue, 3-Ply, 10-count, 36-pack

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The longer rectangle tissue boxes are better than the cube ones