Is the Beyond Meat product line nothing but a fad?

The rise of meatless meat, explained - Vox

Chinese Vegan Guide to Fake Meat — Celestial Peach

How Generation Z Is Creating The Opportunity Of A Lifetime. Pay Attention As This Is Not A Fad But A Deep Long-Lasting Trend.

Substitution or Evolution: A Sustainability Strategy Comparison between Beyond Meat and Good Meat, by Michael Unger

Beyond Meat Sales Fall By 30%, Reigniting 'Plant-Based Fad' Debate

Beyond Meat Sales Fall By 30%, Reigniting 'Plant-Based Fad' Debate

Beyond Meat (BYND), Impossible Foods Burgers Are Just Another Food Fad - Bloomberg

Why Taco Bell, Pizza Hut Aren't Offering Beyond Meat Products Right Now - Bloomberg

Beyond Meat Bolognese - Cooking With Books

Beyond Meat and the Competitive Landscape

Sustainable eating trends

The Plant-Based Diet: What Is It? - Eater

OPINION: Beyond Predictable - The Perils of Losing Focus After Initial Success - The Food Institute

How Does Animal Meat Compare to Plant-Based Meat?