The Michelin Man – aka Bibendum – was voted the last century’s best corporate symbol by an international panel of judges in 2000. Although today’s Bibendum is a slimmer, more active and environmentally-responsible character than the gorging, wine-drinking epicurean created by French illustrator O’Galop in 1898, his perky charm remains. A new, trucker-friendly version of the congenial Michelin Man is now available to purchase.
Rare Large French 1960s Truck Cab Michelin Bibendum Mascot at
Michelin Man turns 120 - Tyrepress
Rare Large French 1960s Truck Cab Michelin Bibendum Mascot at
Goodyear reveals spherical concept tyre at Geneva Motor Show
Michelin and the history of the Michelin-Bibendum logo
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Bibendum Gets New Traction, Articles
People are just realising the meaning behind the iconic Michelin
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A new Michelin Man truck mascot -
Michelin Tire Man Story, Bibendum